The focus of today's post is going to be the brand BECCA Cosmetics. When I hear BECCA, I think of glowy, lit from within makeup, which looks effortless and natural. We're not going to be talking about ultra matte foundations, strong contouring and neon colours, but quite the opposite. So, how does BECCA stay relevant in today's saturated market, when it doesn't offer the widest range of products and trends?
The first thing I'm going to do is review the products I have.
Backlight Priming Filter
This primer came to my attention after I listened to Jacklyn Hill hype it up over and over again, but we're going to be talking more about her later. What made me buy it was the claim of hydrated and lit from within skin, which let's be honest, who doesn't want? I've never been big on primers, because a simple moisturizer has always done the job for me and I can't say that the Backlight Priming Filter is that outstanding either, but what makes me repurchase it is the effortless look it gives my skin. It makes full coverage foundations seem almost natural and really adds a glow, which makes me look healthy and luminous. That being said, the target customer is limited due to the fact that it does not hide pores or smooth out texture, doesn't reduce shine and oil - on the contrary, it enhances it, so I can't see anyone with oily or acne prone skin loving it.
Brightening Corrector
This corrector is the newest addition to my growing BECCA collection. The reason behind this purchase were the before and after photos shown on their website, which are really convincing to someone who's always struggled with dark under eye circles. I got the shade Light to Medium (there are only two shades) and started wearing it the moment it arrived. I personally love the coverage and hydration it gives to my under eye area, but again, it does have some downsides. I watched reviews on YouTube to see how other people used it and not all of them were positive. I think the reason behind is that again, I am the target customer, but someone with little to no dark circles wouldn't like it, as it really brightens and highlights the skin. Another thing is that it leaves a really dewy finish, so you have to be careful with how you use it. I have no problem wearing it on its own, because my under eye area is hollow, but if you don't want it that highlighted, you probably have to put another concealer on top and set it with powder.
Pearl and Champagne Pop Highlighters
Now we're talking - the product that really put BECCA on the map - the highlighters.
Since the rise of social media and its influencers, brands have become more aware and smarter in their advertising, which is a natural way to adapt to the market. BECCA made a really smart move by collaborating with one of the biggest beauty influencers, Jacklyn Hill (seems like everything she touches turns to gold, e.g. the Morphe palette too). I have to be honest, I hadn't even heard of the brand until I saw the blinding warm gold highlighter, which became an instant hit. The reason why everyone loves it is because it is in fact an amazing quality product, but also because of the name behind it. As you can see, mine had a major accident, which left a little crack in my heart too, but I managed to put it together and still use it to this day.
The other shade I have is Pearl, which is a true white. I don't use it as much, even though it's equally as blinding, because it's too light for me (don't ask me why I got it in the first place), but I still think it's a great item in my collection.
Even Aria loves Champagne Pop.
Other products that BECCA has include eyeshadow palettes, lip glosses, blushes, different forms of highlighters, concealers, powders and bronzers, which as you can imagine all aim to give you a flawless, but natural look. I'm not calling BECCA boring or a one trick pony, but compared to other brands on the market, which seem to put out hundreds of different products each year to cater to all sorts of clients and trends, this brand keeps it simple. So, what's the selling point?
I think we can all agree that throughout the changes and trends in makeup, a radiant natural look will always preservere and be something that people want to have. Another advantage is that when you have less products, you can really focus on perfecting them and giving people the quality they expect for the price. I'd say that BECCA is fairly secure, compared to Benefit and Too Faced for example, which have a lot of hit or miss products.
BECCA is also a cruelty free brand and a lot of its products are vegan, which is definitely something that influences customers. At the end of the day, it's really up to you to decide if the products would be suitable for you and if the price is justified. I have only had good experience with BECCA, so you have my thumbs up.
So, what really makes BECCA cult?
A simplistic approach and luxurious products. Promising a look that's classic and always relevant. Smart business moves in collaborating with influencers. Delivering high quality. Keeping its clients by being true to its concept and luring new ones in by releasing easy to use effortless looking products.
Sounds like a formula for success, right?
xo,
Kalina
